South Africa is intensively farming and commercially trading big cats. The growing exploitation includes not only indigenous species such as lions and leopards, but also exotic species like tigers and jaguars.
Big cats are being traded both legally and illegally, fuelling an international market for traditional Asian medicine products and so-called luxury items. This contributes to the decline of the species in the wild and a worldwide biodiversity crisis.
As long as there is trade, every big cat has a price on its head.