Good-natured, patient and trusting, sheep are sociable herd animals that unfortunately suffer intensely through live export for meat, milk, and wool production. Across the globe, sheep are kept for their wool, an essential product in the fashion world. Due to this, they are often mutilated without pain relief, treated roughly when being shorn, and can experience the horrors of being exported for slaughter, and then there’s live lamb cutting (also known as mulesing).
Wool is one of the clothing industry's favourite products. But many consumers are unaware of the vast animal suffering behind wool production. Sheep are held in cruel conditions, are exposed to painful surgery and are transported for weeks over long distances.