There are many types of animal skins and fibres which deliver the main or significant income earned from that animal, making them either a primary or a co-product.

In the instances where textile products are of a lower value, for example cow skin, then say the meat derived from that animal, the income earned from these animal products adds up significantly over time and may contribute just enough, to make that industry viable. Leather, plays a vital role in the economic value chain of livestock, contributing up to 26% of an abattoir’s earnings. Or in the case of wool, at times producers can earn more for wool, and at other times meat is the primary income driver.¹  

Therefore, by making good fashion choices and calling for transparency on all animal-based products, regardless of whether or not the products use materials which are the primary or secondary income earners of a particular industry, every purchase and everyone can influence how animals are treated across all agricultural industries.

Five billion animals are used by the fashion industry every year:

• 3.4 billion ducks and geese slaughtered annually in the production of down and feathers 
• 777 million bovines, sheep and lambs, and goats and kids slaughtered annually in the production of meat and domesticated leather 
• 672 million animals in the production of fine wools such as merino, cashmere, alpaca, and mohair 
• 107 million animals still slaughtered for their fur, despite a rapidly declining fur industry 
• 3 million animals slaughtered annually by the exotic leathers industry² 

We can express ourselves through what we wear, and one of the best things you can do is to wear what you feel good in, and about.

As a first step, become informed about the standard of animal welfare within the fashion industry. We have loads of information available throughout this website, plus a handy 'How to Wear it Kind' guide to read through and save to help you make kinder choices.

And importantly, you can pledge to Wear It Kind ensuring to choose clothes and brands which encourage kindness. By pledging, you’ll show the fashion industry that you care about animals and want to see brands and retailers value their protection too.

Finally, another way you can take action is to sign our petition to #EndMulesing. Mulesing entails lambs being restrained on a metal cradle, where skin around hind quarters is cut away to encourage the growth of scar tissue. This is seen as a cheap and quick way to avoid a parasitic issue which primarily impacts this area, but there are pain-free and more effective alternatives to dealing with this. Sign our mulesing petition here to save lambs from this painful mutilation. 

Most immediately, FOUR PAWS is urging brands to understand, know more about, and take responsibility for animal welfare in their supply chains. Brands must also become transparent and enable their consumers to make informed decisions. We take this approach because we know that transparency leads to accountability and accountability leads to change.

Through the Wear It Kind programme, FOUR PAWS is focused on achieving overall improvements, as well as targeted action on key spotlight issues. These are moving companies to end their use of fur, mulesed sheep wool, live-plucked down and overall encouraging the reduced use of animal derived materials

Are you a brand or retailer and want to know more? Check out our Brand & Retailers page.

Tencel, cotton, linen, hemp, and more, or even better organic or recycled versions of these are environmentally friendly and lovely to wear. Many brands are also using recycled polyester for outdoor wear and shoes, and even recycled nylon too. Check out Bakato turning discarded fishing nets into swimwear!

Plant and mycelium based leathers are now becoming more mainstream. Next-gen leather such as Mycowork’s ‘Reishi’ or Natural Fiber Welding’s ‘Mirum’ leather, are both animal and plastic free, and thankfully also becoming increasingly available! 

Keen to stop micro-plastics? We are too! It’s important we all reduce our consumption of any new plastic materials. And as for washing our clothes that contain the stuff, use a guppy friend laundry bag.

While there is still much more to do on these fronts, the rise of ethical fashion is encouraging big leaps forward to help protect humans and the environment in the production of clothing.

Through the Wear it Kind programme, together we’re making sure that animal protection is the critical third pillar of ethical fashion. We believe that fashion can, and should, be kind to humans, the environment and animals. Read more on the links between human welfare and standards of animal care.

Working collaboratively with other animal protection groups and the fashion industry itself, while campaigning for change, FOUR PAWS has effectively moved the industry to better care for animals.

Since 1988, we have advocated for animals who are abused for fur, and now more broadly, fashion. We've successfully encouraged almost all major European outdoor brands to end their use of down from live-plucked or force-fed geese.

We moved Nike to end their use of mulsed sheep wool, and we’ve encouraged countless brands to strengthen their animal welfare practices, by banning cruel products, reducing use of animal derived materials and ensuring to only use certified supply chains. With the support of the public, we’ll continue to make change and call on brands to do better for animals. 

Sadly, international laws around animal production and labelling vary greatly, and most often they are severely lacking or non-existent. Even when there are laws, these can be ignored and completely unenforced.

Animal-based fashion products are created all around the world, and even if your shoes are labelled as being manufactured in one country, the raw materials can come from anywhere.

While FOUR PAWS is calling for better animal welfare laws, effective legislation can take decades to achieve and implement. That’s why we need brands to be transparent about and accountable for animal welfare, thereby enabling consumers to make the right decision today. The animals can’t wait.